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Opportunities Lost and Found
by Tom Heflin on 3/9/2010 3:27:06 AM




Let me take you back several decades....Newsweek Magazine came to our fair city to do a story on culture in Rockford, Illinois. They were going to get the job done in two days. On the last day they called my home to do an interview. My 15 year old daughter answered the phone. When the reporter asked to speak with me Rebecca informed him that her father was away at his studio (Emmert's Farm). When asked if he could have the phone number at my farm studio she told him there was no phone at this remote place and i would not be home till Saturday evening. Well that was the end of the interview idea. When i arrived home my daughter told me that some guy from a magazine had called and she related the conversation. I was somewhat upset and told her she should have had her mother drive out to the farm and let me know and i would have gladly dropped my brushes
and hurried home for the interview since it would be a great way to reach a national audience. That was an opportunity lost.

On another occasion the editor of the American Artist Magazine saw my painting that was included in the Arts For The Parks Top 100 in Jackson Hole Wyoming and called me to ask for my written permission to use it on the cover of the magazine. Of course i said yes and sent the permission. I was looking forward to seeing my painting on the next issue. Just before publication he called and apologized that one of the layout artists had disagreed with his choice and wanted to grace the cover with an American Eagle that would be a much stronger emage on the news stand. The artist was non other than the great Carl Brenders. I had to admit that it surely was much more powerful than my landscape of the Buffalo River. They did insert a small image of my painting inside the magazine..... Another opportunity lost.

Then another call came from the Art Calendar Magazine. The editor wanted to use a painting that i did of the interior of my studio at Emmerts Farm. She had come across it on my web site. I said i would be honored.
This opportunity did come to fruition and i received a great deal of response from across the nation....Opportunity WON.

About three weeks ago i was contacted by the Artists Magazine with a request to use my painting titled Native on the cover. Again i was pleased but a day or two later i received an email asking for a better image. They needed more detail for a cover image. I took my image to Photo Shop and made it much larger and quickly sent it to the publishing house. Again i received another email patiently explaining that making the image larger did not improve the quality of the pixels on the image but thanks anyway for trying. The original had been sold and was in another city so i figured ANOTHER opportunity lost. I chided myself for several days for not being more business-like in making better high quality photographs of my work. Being ready for success when the opportunity presents itself plays a large part in recognition for any artist. But all was not lost after-all. a week passed and i received another email saying that they didn't want to pressure me but, was i having any luck with a better image.
I was shocked...i thought they had decided not to use my painting. I called a photographer friend of mine and told him of my dilemma. He said "no problem pal, I can make that image of yours as fine as they want it".....and he did and the magazine said he sent a great image that would reproduce beautifully.                                                     

Now at this stage of the game I no longer take it for granted that my painting will be on the cover of The Artists Magazine until i see the May issue but so far its looking like a good possibility.





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Sherry
via tomheflin.com
Excellent article done on missed opportunities, however, when one door closes another will open when you have the kind of talents you have!
TOM HEFLIN
via tomheflin.com
Thanks Sherry....If one can keep from being discouraged by the closed door then one can hopefully be ready when that next door opens.
Sherry
via tomheflin.com
You got it my Friend.....Thats the key to contentment!!
Barbara Sadtler
via tomheflin.com
Let me know if this comes to fruition. I will be pleased to make an announcement. If they need a better shot, Evan has an excellent digital camera and would be happy to help us out.
tom heflin
via tomheflin.com
thanks barbara...the "artist's magazine" is on the news stand and has a detail of "native" on the cover and a story and full image of the painting on the last page. (barbara is the owner of the cover image "native") she has been a great friend and collector of my work.
Paula
via tomheflin.com
I just found your website because I was so impressed with your 'Native' painting on the cover of the Artist's magazine. Whatever troubles you had in process, I have to think you're happy with the results. It's beautiful!
tom heflin
via tomheflin.com
paula....thank you very much. the "troubles" you speak of is part of the process when painting intuitively. we put something on the canvas and it calls for a counter balance in color, line or mass. so it becomes a case of problem solving. for instance "native" didnt have a figure in it untill the very end. you probably already knew how this kind of painting evolves but this explaination might be interesting to others...tom
Paula
via tomheflin.com
Hi Tom,
This must be why I don't post on blogs much, or probably shouldn't - I didn't make myself very clear! I meant your 'troubles' getting the photos to the magazine!
Thanks for the explanation of how you paint, though! Painting intuitively explains the wonderful energy in your work. And I would not have thought you added the figure last to 'Native'. That's interesting..thank you!

-Paula
tom heflin
via tomheflin.com
my mistake paula...should have re-read my own blog.